The Ethics of Imagery

AI has reshaped the way we create content, and automotive imagery is no exception. With fully rendered backdrops and AI‑generated vehicles now possible from just a VIN number, the industry faces a pivotal moment: How do we elevate our vehicle imagery to its highest potential without compromising both the vehicle itself and consumer trust?

In this exclusive webinar, taking place on 7th October at 10am, industry experts Chris Gray, Imaging Strategy Director from CitNOW Group, Catherine Pescheux Svensson, Used Cars eCommerce Program Manager and Alexander Bobryshev, Used Car Remarketing Manager from Volvo Cars, will discuss what buyers really want to see when researching cars and how retailers can meet rising expectations without compromising credibility.